Client : Infinix
Partner : Mineski
Year : 2022
This project is the creation of an esports website at the Infinix Gaming Master event for registration purposes and displaying various information about tournaments. Infinix Gaming Master is a program that accommodates young people in channeling their interest in playing MOBA Mobile Legends: Bang Bang. Starting from an online-based program that was first held in 2021, Infinix Gaming Master now comes with a challenging tournament concept with a bigger scale and prizes.
To determine the user persona that will take part in this Infinix Gaming Master, we did several resets. Based on research entitled Gaming and Esports in Indonesia by ASEAN communication agency Vero and research firm Decision Lab, the following data were found:
14 percent are 16-21 years old
18 percent are 22-25 years old
19 percent are 26-29 years old
17 percent are 30-33 years old
21 percent are 34-37 years old
12 percent are 38-41 years old
In addition to age or age, the report also highlights the demographics of domestic e-sports fans by gender. It is interesting to see that although it is still dominated by men with a percentage of 53 percent, it seems that women also have a big share with 47 percent.
I'm looking for some inspiration from Pinterest & Dribbble. Most of them are landing pages with the same category, namely Esports. I found some good visualizations of what they'd expect soon. And I ended up using some layout and design approaches from this inspiration.
This is a project with a simple flow:
After Flow Diagram is approved i proceed to wireframe process. In this wireframe, i use the actual content from them and also the layout that i propose to present the content, so they know how the page would look like. I find this wireframe process is very important so i and the clients can focus on the content first. I designed the wireframe for all the pages.
They approved most of the pages above, on some small revisions. The first one is the hero section on tournament page. They only change some copywriting and description.
After some feedback on the wireframe in figma file and their approval, i continue to the UI Design phase for infinix gaming master esport tournament landing page. I ended up using most of the layout from the wireframe which means they agree with my design proposal. Filling the images, creating some design elements to emphasize the meaning of the site, adding colors, and refining the layout.
In this project, all the slideshow designs in the hero section were done by their team. This speeds me up in making Prototypes.